One of one of the largest and oldest beauty retailers in the United States is Ulta Beauty. Having been in the industry for over 25 years, it is no surprise that a company with such longevity has adapted to new technologies and joined the online store bandwagon. They carry a wide assortment of beauty products and is one of the most well known destinations for cosmetics, fragrance, skin, hair care products, and the like. So if you are looking for a more convenient way to shop for cosmetics, this is one of the best website that you can visit today. They have a great range of cosmetics from numerous brands, free shipping, a very handy mobile app, and more. Keep reading below now to see what else Ulta Beauty has on offer!
Pros
1: Incredibly Wide Product Selection Range: – Ulta Beauty is one of the largest beauty retailers in the United States, so it is no wonder that their product selection is incredibly vast and varied. And that is no exaggeration.
2: Easy to Use Online Store: – Ulta Beauty has thousands upon thousands of products on offer, which can be incredibly daunting to browse if their online store’s product catalog were poorly designed and unintuitive.
3: Free Shipping on $50 Orders: – Another great thing about this particular online cosmetics store is the fact that they offer free shipping on orders that amount to $50.
Cons
No Order Changes or Cancellations: – It is an inescapable fact that people sometimes tend to make mistakes when ordering something, whether online or offline. Sometimes you just happen to click on the wrong item, thinking it was what you needed, or sometimes you find something better right after placing your order. Whatever the case, asking for order changes or cancellations often come in handy during times such as these, which is why it is really unfortunate that Ulta Beauty does not allow any of that.
Ease of Use & Features
An online store is only as good as its offerings, as well as ease of use and accessibility of the website itself. Thankfully, Ulta Beauty has both in spades. To begin with, despite having an insanely large product catalog, browsing through it is a breeze.
All of their cosmetics products are neatly organized into their respective categories, such as Face, Eyes, Lips, Brushes & Tools, Removers, and the like. Furthermore, you can also refine the search results using the numerous filtering and sorting options on hand. You can choose from filters such as Form, Finish, Ingredients, Special Offer, Benefit, Brand, Colors, Price, and more. You can also set it so the search results are organized by Best Sellers, Price (Ascending), Price (Descending), New Arrivals, and Top Rated.
Conclusion
If you are looking to purchase cosmetics online and are looking for products from well-established, as well as emerging brands, Ulta Beauty is one of the best places online where you can get your cosmetics fix. They have more than 20,000 products from over 500 beauty brands, some fairly affordable prices, free shipping on items worth $50, a very useful mobile app, as well as an easy to use online store.
